“What Would You Say My Brand Is?”

Go ahead and ask the question.

“What Do You Think My Brand Is?”

In business, when you are trying to brand yourself or your organization, your opinion of yourself is not the only one that counts. The opinion of your network, your community, a potential client and the people you have around you should also be highly considered. Some might even say it is those opinions that matter the most.

When you are in your circle of professional colleagues, or working as a volunteer in your church or community; what do the people in those arenas say about you? What qualities and strengths would they say you possess? What is it about your behavior, style, professionalism and savvy that sticks out the most? This is the type of feedback that can help you establish a thought which can become the bases on which to build your new look, your new you, and your new brand identity.

If you already know the answers to the previous questions, then you are almost there. Now you have to determine which one, or few if not all of the feedback items you receive best describes the service you wish to provide, or product you which to sell, or simply the image you wish to project and promote as a part of your brand. If you don’t know the answers to the previous questions, then you need to get to work immediately and discover what these opinions are.

Therefore engage in your network. Get involved with your community. Strengthen your positive relationships that you hold closely, and begin crafting the brand that is revealed from the feedback you receive and experience. Go ahead and ask the question. “What would you say my brand is?”